While the NFL is wrapping up its season, we’ll be starting ours.

Get the word out, using as many current Bigs and community partners as we can.

Keep post copy short, confident, excited and overt about our call to action — we want people to tag their followers and share our posts. Engagement is huge, so reply to comments and share posts from your scouts.

MEDIA OUTREACH

 

Use the customizable press release template in BrandFolder that details The Big Draft and how anyone can help defend the potential of youth in your community. 

COUNTDOWN

 

In the 10 days leading up to The Big Draft's announcement on Feb. 9, we'll spark intrigue and excitement for the kickoff with countdown posts on social media.

 

Example Post Copy: 

  • 10 days until we kick off something BIG.

  • In 9 days, we put your skills to the test.

ANNOUNCE DAY

 

On Launch Day, we’ll get our fans hyped up for the Big Draft with editable social posts for agencies.

 

Example Post Copy:

Football may be over, but we are just kicking off. We’ve teamed up with NFL’s Inspire Change to recruit the next great mentors. Tag someone who’d make a great Big.

FOR THE BIGS​

 

Shareable, taggable posts for Bigs will help them get the word out and recruit their followers.

 

Example Post Copy:

Now, I'm more than a Big. I'm a Scout for the next generation of mentors. And if I tagged you, you're my pick.

Just start with the fundamentals. You’ve got this. 

START HERE

  • Build excitement for The Big Draft announcement and post on Launch Day.

  • Reply to comments and engage with your followers.

  • Pitch announcement press release to the media.

REACH FURTHER

  • Reach out to Bigs and community partners to post, announce and tag their followers.

MVP STATUS

  • Secure local personalities as spokespeople and scouts.

FIND ALL ASSETS IN THE BBBS BRANDFOLDER